Curacoro
(Formerly LLBA Professional)
Curacoro is a leading Canadian beauty supplier based in Mississauga, Ontario, that provides lashes, brows, nails products, and beauty education to professionals and salon owners. Curacoro underwent a significant change and rebranded as Curacoro, formerly known as LLBA Professional.
For over three years, most of my work were done for LLBA, and some for Curacoro after their rebrand.
My roles and contributions
- Consult with internal teams and/or partnered agencies to create and refine various materials tailored for both print and digital collateral, ensuring each piece resonates with our corporate identity.
- Take the lead on all Amazon-related design tasks, creating graphic elements and ensuring our brand stands out in the vast online marketplace.
- Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software.
- Work hand-in-hand with the social media team, using existing photo and illustration, and filming and editing to craft content that not only looks great but also drives engagement.
- Spearhead our YouTube content initiatives, collaborating closely with trainers and content creators to produce compelling videos that resonate with our audience.
- Work fluidly across a range of media, mastering graphic design software to bring the corporate vision to life.
- Assist in the design of packaging that's both functional and aesthetically pleasing, ensuring our products make a lasting first impression.
- Dive into the details with image retouching and manipulation, ensuring every visual is polished to perfection.
- Juggle multiple projects, ensuring each one aligns with design specifications, stays within budget, and is delivered on time.
Tools used
- Adobe Creative Suite
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Adobe Premiere Pro
- Adobe After Effects
- Capcut
- Canva
- Shopify
- Thinkific E-Learning
Video Production
I was collaborating with trainers, content strategists, and models to film and edit product tutorials, advertisements, promotion, event recaps, podcasts, brand story, and online courses. Below are a few of 300+ videos I created since 2020 up until 2024.
Enjoy!
Brand Storytelling & Podcast
Education & Tutorials
Reels
Amazon Store Design
I was collaborating with the creative strategist to shoot and reuse existing product photos, design product listing images, A+ product description images, store banners, filming and editing videos. Below are a few listings that I have made.
Editorial Design & Online Courses
Worked with the master trainer and designed interactive digital training manuals for beauty procedure courses. Planned and executed production of the e-learning course with the trainer and models.
Product & Model Photography
Took high quality and polished photos of cosmetic products to display on online stores and photos of models for ads and training materials.
